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Lawrence J. Bracken II
Partner
Litigation, Intellectual Property & Antitrust

Atlanta
(404) 888-4035 Phone
(404) 888-4190 Fax

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Primary Resume
Environmental
  Litigation Bio

Class Action
  Litigation Bio

Insurance

Practices
Advertising &
  Consumer Law

Class Action,
  Multidistrict
  Litigation

Complex Consumer and
  Financial Services
  Litigation

Environmental
  Litigation & Toxic
  Torts

Insurance and
  Reinsurance

Litigation
Maritime Oil Spills
Pipeline

PublicationsNewsSpeechesBio
Lawrence J. Bracken II

Litigation and alternative dispute resolution practice focuses on class action, environmental, commercial and insurance coverage matters.

Relevant Experience
  • Class action practice focuses on the defense of unfair trade practice/false advertising claims, consumer class actions, and environmental property damage claims. 
  • Represented clients in more than 50 environmental litigation matters, involving claims asserted under CERCLA, RCRA, Clean Water Act, Oil Pollution Act of 1990 and other federal environmental statutes, as well as related state statutes and common law. 
  • Negotiated and litigated more than 250 insurance coverage matters, involving liability, E&O, technology E&O, D&O, property, environmental, inland marine, and other insurance policies. 
  • Represented Fortune 50 company in a 226,000-member consumer class action in which plaintiff alleged false advertising and violation of unfair trade practices statutes. Obtained defense verdict after a three-week trial.
  • Represent Fortune 50 company in multiple consumer class actions in nine different jurisdictions, involving allegations of unfair trade practices in the advertising and sale of consumer electronics and computer products.
  • Represented a major subprime mortgage lending company in a series of predatory lending class actions alleging violation of state unfair trade practice and usury laws.
  • Represented nation’s largest petroleum pipeline company in defense of riparian landowners’ claims for property damage resulting from spill of fuel oil from pipeline. Obtained favorable settlement for company.
Additional Experience Expansion of the Energy Infrastructure: Oil & Gas Pipelines

Background
  • Law Clerk, Hon. D. Dortch Warriner, U.S. District Court, Eastern District of Virginia, 1985–86
Membership
  • Admitted to practice in Virginia, New York and Georgia
  • U.S. Court of Appeals, Fourth Circuit, Ninth Circuit and Eleventh Circuit
  • U.S. District Courts, Northern and Middle Districts of Georgia; and Eastern and Western Districts of Virginia
  • Member, American Bar Association
  • Member, Defense Research Institute
  • Georgia State Bar Disciplinary Rules and Procedures Committee
  • Master, Bleckley Inn of the American Inns of Court
Awards and Professional Recognition
  • Listed in Chambers USA Client's Guide, Litigation, 2008 - 2010
  • Named a Civil Litigation Defense Super Lawyer, as published in Atlanta Magazine and Georgia Super Lawyers magazine®, March 2007
  • Named one of Georgia's "Legal Elite," a listing of Georgia's "most effective lawyers," selected by Georgia attorneys and published in Georgia Trend magazine, December 2006
Education
  • J.D., University of Virginia School of Law, 1985
  • B.A., University of Virginia, with High Distinction, 1981


Lawrence Bracken II
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