Naomi McBride

Associate

Contact

  • London
    p+44 (0) 20 7220 5733
    f+44 (0) 20 7220 5772
  • London
    p+44 (0) 20 7220 5733
    f+44 (0) 20 7220 5772

Naomi's practice focuses on all aspects of data protection and privacy law.

Naomi is a member of the global technology, outsourcing and privacy team. She advises multinational clients across a broad range of sectors on all aspects of European and UK data protection law, including employee monitoring, e-discovery, cookies, and the rights of data subjects.

Her practice focuses on developing global and pan-European strategies for compliance, in particular international data transfers and use of third-party data processors. She advises on emerging topics such as online profiling and tracking, behavioral advertising, encryption and cloud computing, location-based services, and the use of audio recording and CCTV systems.

Relevant Experience

  • Providing strategy and policy advice around the European Commission’s proposed General Data Protection Regulation.
  • Advising on pan-European comprehensive compliance programs, including audit and remediation, local data protection authority registrations, policies and procedures, training programs, data retention, security breach management, and contractual safeguards.
  • Advising on complex cross-border data transfers, using Safe Harbor, EC Model Clauses, and Binding Corporate Rules.
  • Advising on the legality of processing operations under UK law, including drafting notice and consent mechanisms.
  • Advising on disclosures of personal data, including in the context of mergers and acquisitions, subject access requests and civil litigation disclosure requests.
  • Advising on all aspects of e- and m-marketing, including providing UK and pan-European advice on the use of cookies and similar technologies, including cookie audits, notices and consent mechanisms.
  • Advising clients on mitigating risks related to conflicts of laws between European data protection law and foreign legal requirements, such as law enforcement requests.
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