Internet and E-Commerce

Lawyers at Hunton & Williams LLP have counseled dozens of clients on e-commerce and Internet issues covering an extensive range of technologies, from classic web-enabled commerce to leading edge innovations, including:

  • the initial establishment and expansion of the on-line presence of a Fortune 100 package delivery and supply chain management company and the analysis of on-line operations in over 65 countries, including all aspects of e-commerce, content clearance and licensure, interactive media and promotions (including Yahoo! and Google transactions) and mobile commerce;
  • represented one of the world's leading toy and baby products retailers in the global expansion of its e-commerce and web hosting arrangements with GSI Commerce;
  • represented a leading global provider of in-home movie and game entertainment in connection with its web hosting arrangement with a leading telco;
  • represented a major financial services company in the establishment of joint venture entities to build and operate an Internet-based employee portal service and a B2B horizontal marketplace for the systematic sourcing of operating inputs, targeted to small- to medium-sized business customers;
  • the launch and expansion of a major on-line gaming website by one of the largest global cable networks and all associated technology, licensing and promotional arrangements;
  • the launch of local wi-fi portals throughout Latin America by a "baby Bell";
  • the launch of a user-generated content website for a global furniture and home accessories retailer, including analysis of issues unique to user-provided content and generation of custom terms and conditions;
  • the launch of SMS (text message) marketing campaigns by a leading global cosmetics firm, including contracting and analysis and advice with respect to applicable regulations and self-regulatory guidelines;
  • on-line marketing, mobile services (e.g., cell phone spending limit alerts) and new media marketing for global financial services and insurance companies;
  • sweepstakes and promotions, including contracting for on-line sponsorship of one of the most successful reality-based television shows of the Summer 2006 season and analysis of related advertising and disclosures and official sweepstakes rules, as well as advice and counseling on registration, bonding and compliance issues under applicable state laws;
  • intellectual property issues relating to the use of emerging communications and networking devices for on-line advertising, market research and e-commerce, including cell phone-based purchasing and advertising technologies;
  • "viral video" marketing (e.g., YouTube placements) by one of the world's largest consumer computer hardware manufacturers; and
  • blog-based and "word of mouth" advertising, including campaigns for a major US retailer and a global cosmetics firm.
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