Privacy & Information Security Law Blog

On October 5, 2009, the Federal Trade Commission (“FTC”) issued amendments to its Guides for the Use of Endorsements and Testimonials in Advertising (“Guides”).  Reactions to the amendment have primarily focused on the provisions that require bloggers to disclose their relationship with companies whose products they endorse.  Largely absent from the commentary, however, have been observations regarding theories articulated in the amendments that demonstrate the risk of enforcement for companies that do not have a blog and that do not use third-party bloggers for promotion.

On September 15, 2009, the Federal Trade Commission unveiled a series of public roundtables that will focus on the effect of modern technology and business practices on the privacy of consumer information.  The goal of the panels is to explore how to best balance the concerns for consumer privacy, beneficial use of consumer information and technological innovation.  The discussions will address myriad technologies and practices, such as social networking, cloud computing, behavioral marketing, mobile marketing and, generally, the collection of consumer information for ...

On March 11, 2009, the operators of Germany's leading social networks, which include "schuelerVZ," "studiVZ,"  "lokalisten" and "wer-kennt-wen," signed a 17-page Code of Conduct by the Association for Voluntary Self-Regulation of Multimedia Service Providers (the “Code”) in order to protect children and young people. The Code of Conduct aims to improve data protection and consumer protection in social networks and, in particular, to protect young people against harassment. The Code requires that a privacy notice be displayed directly after the registration process and ...