Internet and E-Commerce

Internet and E-Commerce

Lawyers at Hunton & Williams LLP have counseled dozens of clients on e-commerce and Internet issues covering an extensive range of technologies, from classic web-enabled commerce to leading edge innovations, including:

  • represented one of the world’s leading toy and baby products retailers in the global expansion of its e-commerce and web hosting arrangements with eBay Enterprise / GSI, SpeedFC and a leading telco;
  • represented one of the world’s premier luxury life-style brands in its agreements with providers of leading-edge in-store and online services, including Sapient;
  • represented the e-commerce fulfillment division of a global apparel retailer in its agreements with its customers (including another leading e-commerce fulfillment provider and an Internet Retailer Top 100 firm);
  • represented a Fortune 200 consumer products company in its e-commerce and fulfillment agreements with PFSweb and its integration of the global operations of an acquired online-only retailer, including addressing a broad range of issues relating to the entire life-cycle of new products involving consumer electronics;
  • represented one of the world’s largest financial institutions in connection with its participation in innovative mobile payments platforms;
  • represented a leading global provider of in-home movie and game entertainment in connection with its web hosting arrangement with a leading telco;
  • the launch of a user-generated content website for a global furniture and home accessories retailer, including analysis of issues unique to user-provided content and generation of custom terms and conditions;
  • sweepstakes and promotions;
  • digital marketing, including affiliate marketing, e-mail and social media campaigns, “social listening” services, and co-marketing joint ventures;
  • blog-based and “word of mouth” advertising, including campaigns for a major US retailer and a global cosmetics firm; and
  • transactions and issues relating to in-store innovation at a leading “big box” retailer, including on-the-floor robots and consumer 3-D printing.

We are familiar with the leading e-commerce and mobile commerce business models, technologies, service providers and consultancies, as well as applicable regulations, industry standards and operating rules, including the FTC Telemarketing Sales Rule, PCI DSS and the DMA’s Guidelines for Ethical Business Practice. Importantly, we work closely with our award-winning privacy and cybersecurity team to solve the complex challenges associated with global flows of consumer and payment-related data and with our retail and consumer products and advertising and marketing groups to stay at the leading edge of the market and government activity in this area.

More generally, our lawyers are leaders in addressing the fast-moving legal issues presented by new technologies and routinely lead our clients through unfamiliar digital terrain. Our work in the information technology area includes large-scale ERP acquisitions and systems integration agreements, traditional software licensing and professional services arrangements with vendors of all sizes, cloud computing transactions, open-source software, IT security and a wide range of intellectual property and technology development matters.