Given the value of personal information as a significant corporate asset, companies seeking to acquire or merge with another business should focus carefully on the data they will obtain as a result of the transaction. In addition, as cybersecurity attacks continue unabated, companies must carefully evaluate how personal information maintained by a potential target is protected. In a recent article published by Bloomberg Law, Hunton Andrews Kurth partner Lisa J. Sotto and counsel Ryan P. Logan discuss how legal frameworks involving U.S. federal and state law, the EU General Data Protection Regulation, antitrust law and other relevant legal regimes may affect how a company can use personal information following a transaction. The article also addresses key questions companies should ask during the due diligence process, how answers to those questions impact the deal documents and offers post-closing strategies companies should consider.
You May Also Be Interested In
On March 20, 2026, Oklahoma Governor Kevin Stitt signed SB 546 into law, enacting the Oklahoma Consumer Data Privacy Act, which will take effect on January 1, 2027.
On March 23, 2026, the UK Information Commissioner's Office released new guidance clarifying the use of the new recognized legitimate interest lawful basis for processing personal information under UK data protection law.
The California Consumer Privacy Act continues to drive significant enforcement activity—particularly when minors’ data is involved. In a recent action, the California Privacy Protection Agency imposed a $1.1 million fine on youth sports platform PlayOn Sports for alleged violations involving student data and inadequate opt-out mechanisms. The case highlights growing regulatory scrutiny around how companies collect, share, and provide transparency about personal information—especially when schools and students are involved.
On March 3, 2026, the CalPrivacy announced its first enforcement action involving student privacy, requiring PlayOn Sports to pay a $1.10 million fine for alleged violations of the CCPA’s opt-out rights and requirements.
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