Privacy & Information Security Law Blog

On June 15, 2012, the National Telecommunications and Information Administration (“NTIA”) announced that, in response to a substantial number of comments it received regarding mobile privacy issues, it will convene its first multistakeholder meeting on July 12 to begin the process of developing a code of conduct that promotes transparency in the mobile application context.

On May 31, 2012, the UK Information Commissioner’s Office (“ICO”) published a draft anonymization code of practice (the “Code”) which will be open to public consultation until August 23, 2012. The purpose of the Code is to provide organizations with guidance on how personal data can be anonymized successfully, and how to assess the risk of individuals being identified using data that has been anonymized. The ICO also has launched a £15,000 invitation to tender to establish a network of experts to share best practices regarding anonymization.

On June 11, 2012, the Federal Communications Commission published in the Federal Register its final revised rules requiring prior express written consent for all autodialed or prerecorded telemarketing “calls” to wireless phones, and for prerecorded telemarking calls to residential lines. The FCC takes the position that the “calls” covered by this written consent requirement include essentially all marketing-oriented text messages. The FCC’s rules implement the findings of the Commission’s February 2012 Report and Order.

On June 7, 2012, the Federal Trade Commission announced settlement agreements with two businesses that allegedly exposed customers’ sensitive personal information by allowing peer-to-peer (“P2P”) file-sharing software to be installed on their company computers and networks.

In its complaint against Franklin’s Budget Car Sales (“Franklin”), a Georgia automobile dealership that also provides financing services to its customers, the FTC alleged that Franklin failed to implement reasonable security measures to protect the consumer personal information that Franklin routinely collects in connection with its business. The FTC claimed that personal information of approximately 95,000 customers, including names, Social Security numbers, addresses, dates of birth, and drivers’ license numbers were made available and disclosed by a P2P application installed on a computer that was connected to Franklin’s computer network. In addition to alleging violations of Section 5 of the FTC Act, the FTC also claimed that Franklin violated the Gramm-Leach Bliley Act (“GLB”). This is the first FTC case against an auto dealer involving GLB violations. The FTC stated in its complaint that Franklin failed to implement reasonable security policies and procedures in violation of the GLB Safeguards Rule, and also failed to send consumers annual privacy notices and to provide the required opt-out mechanisms in violation of the GLB Privacy Rule.

As policymakers around the world consider revisions to existing privacy and data protection law, they often refer to “interoperability” as a mechanism to facilitate the flow of data across national and regional borders. Reports released this year by the Obama Administration and the Federal Trade Commission recognize the value of interoperability to the growth of the digital economy and improving privacy compliance. Principles underlying the APEC framework would support a system for transferring data across APEC economies, and the OECD has acknowledged that regulatory authorities worldwide share the responsibility of promoting the protection of cross-border data flows. But although interoperability is expected to help lower barriers to data transfers, simplify compliance and protect individuals’ rights, there has been little discussion of how interoperability would work in practice.

On June 7, 2012, the Article 29 Working Party (the “Working Party”) adopted an Opinion analyzing the exemptions to the prior opt-in consent requirement for cookies. Although the Opinion focuses on cookies, the Working Party also notes that the same analysis applies to any technology allowing information to be stored or accessed on a user’s computer or mobile device.

On June 12, 2012, the Federal Trade Commission announced a settlement agreement with data broker Spokeo, Inc. (“Spokeo”). The FTC alleged that Spokeo operated as a consumer reporting agency and violated the Fair Credit Reporting Act (“FCRA”), and that certain of its advertisements were deceptive in violation of Section 5 of the FTC Act. The proposed settlement order imposes a $800,000 civil penalty on Spokeo and prohibits future violations of the FCRA. This is the first FTC case to address the sale of Internet and social media data in the employment screening context.

On May 24, 2012, Hunton & Williams LLP and Jordan Lawrence Group hosted a webcast on “Preparing for a New U.S. Privacy Landscape: An Overview of the FTC and White House Frameworks.” The webcast featured Lisa J. Sotto, partner and head of the Global Privacy and Data Security practice at Hunton & Williams, Aaron P. Simpson, partner at Hunton & Williams, and Rebecca Perry, Executive Vice President of Professional Services of Jordan Lawrence Group.

Hunton & Williams LLP is pleased to announce its 2012 top rankings from Chambers and Partners and The Legal 500: United States. The firm consistently has maintained its number one ranking in both surveys for its Privacy and Data Security practice.

On May 24, 2012, Massachusetts Attorney General Martha Coakley announced that South Shore Hospital agreed to a consent judgment and $750,000 payment to settle a lawsuit stemming from a data breach that occurred in February 2010. At that time, South Shore Hospital shipped several boxes of unencrypted back-up tapes to a service provider in Texas to erase them. The tapes contained the personal and protected health information of approximately 800,000 individuals, including names, Social Security numbers, financial account numbers and medical diagnoses. Several of the boxes went missing and have yet to be recovered, though there is no evidence that the information on the missing tapes has been misused.