Hunton Retail Law Resource

On October 28, 2026, the Federal Trade Commission (FTC) issued Section 6(b) orders to nine companies requiring detailed reports on how they use personal data to set prices for consumers and compensation for workers. The orders follow Chairman Ferguson's earlier announcement of a planned study, which we previously covered, and the Commission's August 2026 proposed enforcement policy statement on personalized pricing. The Commission vote was 2-0 (Chairman Ferguson and Commissioner Meador).